Plans approved for £15 million Belong Beeston village

Planning permission has been granted for the development of a £15 million care village in Beeston, Nottinghamshire, which will see the former Myford’s factory site in Wilmot Lane transformed into a state-of-the-art facility for not-for-profit care village operator, Belong. The plans were approved by Broxtowe Borough Council and, once the development is completed, it will create in excess of 140 new jobs in the area and provide world-leading dementia and nursing care.

Belong Beeston will follow the organisation’s acclaimed village model of care, combining choice, independence, an active lifestyle and a strong sense of community for over 100 residents and tenants.

Designed to promote active lifestyles for people living with dementia, Belong promotes a more personalised approach through smaller household settings, where 24-hour support, including nursing care, is provided. Independent living is enabled in one of 30 one or two bedroomed apartments available to buy or rent. Village amenities will include a bistro, hair salon, exercise studio and function rooms, which will be open to the public.

In addition to services for residents, the new care village will also offer specialist day care to enable people within the local community to take advantage of the amenities in a supported way. Other services will include Belong at Home, the organisation’s award-winning domiciliary care service, and access to an Admiral Nurse, specialising in dementia support.

Tracey Stakes, Chief Executive of Belong, said: "We are thrilled that plans have been approved for the new Belong Beeston care village, especially since it will be our first site in the East Midlands. Our next step is to work through some outstanding issues around drainage and traffic control so that we can complete the purchase of the land and go out to tender for construction.”

Belong currently operates villages in Atherton, Crewe, Didsbury, Macclesfield, Wigan, Warrington and Newcastle Under Lyme. New sites in Birkdale and Chester are also scheduled to open by the end of 2019 and early 2020 respectively.