Values-based
Customer-led
We are a values-driven organisation, founded on our vision that older people have the right to enjoy the same community belonging and richness of experience that they have always known.
Our values inform the way we work, recruit and induct new starters, the way we guide people development and, most importantly, our regard for residents, community customers and all stakeholders.
They are:
BETTER TOMORROW
We are constantly evolving towards a brighter future. We are not afraid to challenge the norm, explore ideas and create new opportunities. Our focus on innovation enables us to continually improve.
STRONGER TOGETHER
We are here for each other and believe that every member of our community contributes to the best possible experiences and outcomes. We are united in our purpose and working together enables us to achieve more.
RESPECT FOR ALL
Honesty and openness are central to our culture. We understand everyone is an individual and encourage an inclusive environment where every voice is heard, and different perspectives are valued.
BE YOUR BEST
We empower others to reach their full potential. We give each other the confidence to see beyond limits, learn new skills and take control of our futures.
CARE FROM THE HEART
We approach every interaction with empathy, kindness and compassion. We always seek to uplift others and create a nurturing, supportive environment. We foster a caring and vibrant community for our team and the people we support.
A listening organisation
We take our lead from our customers, and seek constant feedback on what we can do better. This is done through a range of formal and informal means, including ongoing dialogue with customers, colleagues, relatives and everyone who forms part of our community, through our ‘Listening to the experts’ customer surveys, regular wellbeing reviews and forums for relatives and customers.
Our customer commitments
Our customer commitments sum up the experience of a Belong village from the customer's perspective and how it should feel if we are achieving our vision of supporting older people to live their own lives in vibrant village communities. These can be found below
Belonging to a vibrant community
We promote a fun, vibrant and spontaneous environment where older people can feel part of something special.
Enjoying a home for life
We support people as their needs change, whether living independently in a Belong apartment or their own home, or in need of continuous care in a Belong household.
Our skilled staff teams and nurses provide expert support, including high quality palliative care if needed.
Living an active lifestyle
Belong villages offer richness of experience and wellbeing. We promise a vibrant programme of activities, with opportunities for interaction with animals, children and the outdoors.
Our personalised exercise programmes use techniques which have been proven to maximise strength, balance and mobility.
Offering choices and independence
Our aim is to facilitate continued independence, dignity and the ability to live out personal preferences and goals. We agree boundaries with our customers and their families when risks are involved in maintaining freedoms , and offer as much choice as is practicable over how people live.
Nurturing relationships
Belong villages are designed to promote interaction through their facilities and open plan layouts.
We welcome family and visitors and have links with a wide range of community groups, promoting fulfilment through positive relationships.
Giving peace of mind
Moving to Belong is designed to bring with it the sense of security that enables people to grow in confidence, while providing reassurance to relatives that their loved ones' best interests are at the heart of everything we do.