Incorporating the Belong Heritage Gallery as a dementia friendly facility at the heart of the village, Belong Newcastle-under-Lyme is a care setting with a difference. It links the past and the present through people, their memories and a shared exploration of our heritage, providing a unique dimension to enrich the lives of older people living in Belong. Pop in for a tour and enjoy a warm welcome.

Lower Street, Newcastle-under-Lyme, Staffordshire ST5 2RS

Sat nav postcode for parking: ST5 2SY (Stanier Street)

Reception telephone: 01782 986 300

Welcome to Belong Newcastle-under-Lyme

Designed to promote well-being and an active lifestyle, whatever your needs, our vibrant community village is open to all.

At the heart of the village are extended family size households, creating a homely environment where the individual needs of those who require 24-hour care are met. Belong households are designed to ensure quality of life for people with dementia, and our nursing team works across all households to provide more advanced clinical support for those who need it. Alongside them a range of state-of-the-art facilities and independent living apartments make for a rich and diverse community.

For a brief introduction to Belong Newcastle-under-Lyme, watch the short video above.

For people not profit For People Not Profit

As a charitable organisation, Belong re-invests all income into its services and we are active members of the National Care Forum.

Newcastle-under-Lyme and the surrounding areas

Enjoying a central location in the town, Belong Newcastle-under-Lyme is located opposite St Giles’ church on the site of the former Samuel Bell’s pottery, later to become the iconic Maxims nightclub. The restored grade II listed building is now home to the Belong Heritage Gallery, placing the village firmly on the town’s heritage trail in its own right. It houses Samuel Bell’s Tea Room, a recreation of the Old Pomona Trail, a timeline and children’s trail, reminiscence lounge and a range of exhibition spaces.

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The Guild Hall 0.4 miles
The Brampton Museum 1.1 miles
New Vic Theatre 1.3 miles
Apedale Heritage Centre 3.4 miles
Trentham Gardens 4.0 miles
Stoke-on-Trent Railway Station (3.4 miles)

Looking for more information?

Browse the key facts document for more detail and village pricing.

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Day care with a difference

Belong Experience Days offer a way for people from the local community to access Belong support on a day basis. It is a bespoke service for a small group of customers, which enables us to design the day to match customer interests.

Staying with us

There are two ways to enjoy life in Belong Newcastle-under-Lyme: we offer households for those requiring 24-hour support and modern apartments for independent living within our vibrant community.

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Our award-winning household setting ensures a homely environment where expert dementia and nursing care is provided.

As dementia leaders, Belong has designed every aspect of its villages to maximise independence and wellbeing for people living with dementia.

Learn about our households
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Our apartments offer the best of both worlds: independent living within a vibrant community.

With modern, spacious layouts, excellent views and 24-hour emergency response, Belong apartments ensure comfort and the reassurance that help is always at hand if needed.

Learn more about our apartments

Care Options

Dementia Care

Keeping people in wellbeing lies at the heart of our approach


  • We design dementia-friendly spaces

  • We promote person-centred approaches

  • We employ Admiral Nurses

Nursing Care

Our skilled nursing team ensure we can meet people’s needs as they change


  • We provide clinical expertise across the village

  • We hold national accreditations and awards for the quality of our end-of-life care

  • We promote professional development

24-hour care

Enjoy round-the-clock support in our households


  • Proactive support in a stylish setting

  • Fine dining experience

  • Technology-enabled for safety alerts

Admiral Nurse

Our dementia specialist team supports customers and their carers


  • Qualified dementia specialists

  • Insight and empathy

  • Expert advice

Belong at Home

Access Belong's high-quality support in your own home


  • Flexible, problem-solving approach

  • Punctual and dependable

  • Consistent caring team

Experience Days

Experience life in a Belong village on a day basis


  • Join in the village events programme

  • Enjoy lunch in our bistro

  • Give carers a break

Want to work with us?

Come to work with a smile on your face knowing that you're making a difference to people's lives.

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What our people say

Watch this short video where colleagues from Belong Newcastle-under-Lyme describe the rewards of working in our vibrant care village setting.

Our dedicated team

Every member of our village team is dedicated to ensuring your experience is the best it can be.

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Access our What's On guide

Belong Newcastle-under-Lyme has a daily programme of events and there are ample opportunities for relatives and members of the wider community to join in village life. From seasonal festivities to perennial favourites and varied outings to cosy film nights, our bi-monthly guide keeps you in the loop. View the current guide or sign up to our newsletter to receive this regularly.

Download What's On PDF

The latest news from Belong Newcastle-under-Lyme

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🎉 Happy World Meditation Day from all of us at Belong! 🧘‍♀️✨ Take a moment to pause, breathe, and connect with your inner peace. Today is a time to celebrate the power of meditation in bringing mindfulness and serenity into our lives. Let's radiate positive energy together! #WorldMeditationDay

Visit us at Belong Newcastle-under-Lyme

Lower Street, Newcastle-under-Lyme, Staffordshire, ST5 2RS

Sat nav postcode for parking: ST5 2SY (Stanier Street)