Leading department store John Lewis treated the staff and customers of Belong Morris Feinmann to an exclusive VIP preview of their upcoming spring and summer collections as part of the village’s “Fashion and Fizz” event.
The village was transformed into a catwalk for the day when a team from John Lewis’ Cheadle store staged a runway show of their latest fashion collections. They weren’t the only top retailer to visit, with luxury skincare specialists Liz Earle also dropping in to give free demonstrations, beauty advice, and sample goody bags to all those in attendance. Following the show, all items presented on the runway were available for purchase.
Angela Luckett, experience coordinator for Belong Morris Feinmann, said: “We had the most amazing day at our “Fashion and Fizz” event. All of our customers really enjoyed experiencing some designer chic, and we’re already having talks for John Lewis to return to the village in October. I’d like to thank them and the ladies from Liz Earle for pampering our customers and giving them the fantastic opportunity to challenge stereotypes surrounding fashion for seniors!”